Tidal is similar to paid radios like Spotify, but it focuses on giving artists “the credit they deserve” for their music. As if Rihanna needs more “credit” and money for songs like “B!#%& Better Have My Money.” The commercials for the system resemble a huge part of R&B artists celebrating their music and the credit they are getting for it. In my opinion, it's all a bit dramatic. I don't think Tidal is going to change the course of history...
However, Tidal is failing… at least from what I can see. I googled “Tidal” to get some more information before writing about it, and one of the first results was entitled “I Tried Tidal and It Sucked.” Wow, that sounds promising. Also artists like Mumford & Sons have dissed the system, and it is rumored that Taylor Swift might be pulling out of the project.
On the positive side Apple (and its 10 grand Apple Watch) are trying to partner with Jay-Z and his project. Of course, I think the bigger problem is who is going to buy the Apple Watch other than the filthy rich.
Tidal is starting to use promotions like having singers release exclusives on the system. However, this process could really hurt a song’s ratings. If only Tidal users are listening to Nicki Minaj's new track, how in the world is the rest of the population going to get it on the charts?
In my opinion, this entire project is kind of like an ego trip for Jay-Z. Let’s be honest, the man doesn’t need any more money, and the artists involved with Tidal are already crazy famous. I just don’t think the system is that ground-breaking or worthwhile. Of course, he is Jay-Z and married to Beyoncé, so the world has basically given him the right to do whatever it is that he pleases.
Have you subscribed to Tidal, or do you plan to? As always, I want to hear what you have to say about Jay-Z’s newest venture. Happy kommenting :)